Are You Getting Hired Because You And

Developing the Next Generation of Rainmakers Are You Getting Hired Because You and/or Your Law Firm Are the Best? Ok, here is a list of some things and services I buy because I think they are the best: I could go on with more favorites, but I think you get the idea. Seth Godin posted a really interesting blog recently. The title was It’s Just Better Ketchup. He said that in a discussion of why Heinz Ketchup has such a large market share in Pittsburgh, one commentator said: “It’s just better ketchup… When you go to a restaurant and they have a different kind, it feels you are eating at some cheap cafeteria.” I  found the quote interesting because I feel the same way when I go to a restaurant that does not have Heinz Ketchup. I urge you to read the blog post. You will see that Seth Godin says our attachment to a product, and I would add a lawyer or law firm, is not necessarily because the product is the really the best. Why am I attached to the products and services listed above? It is because I trust the quality of what I am getting and I value the relationship. So, whether or not the provider is actually “the best,” they are the best for me. Do your clients have a good reason to say about you and your law firm that “She is just a better lawyer or that firm is just a better law firm?” They will if they trust the quality of your service and value the relationship with you. I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.